Stetson: American Icon

Step into the enduring legacy of American style with Stetson: American Icon, a striking tribute to one of the nation’s most legendary brands. For over 150 years, Stetson has embodied the spirit of independence and adventure—its handcrafted hats worn by pioneers, artists, musicians, and movie stars who helped define the American story.

In this richly illustrated volume, author Laird Borrelli-Persson traces the evolution of the Stetson brand from its rugged frontier origins to its lasting place in fashion and popular culture. Through archival imagery and contemporary photography, readers witness how the Stetson hat became a timeless symbol of individuality and craftsmanship—equally at home on the open range or a city stage.

From cowboys to cultural icons, Stetson: American Icon celebrates not just a hat, but a heritage—one that continues to inspire generations with its authenticity, artistry, and unmistakable style.

A handsome addition to any coffee table or design collection, this book is both a visual journey through history and a testament to enduring American craftsmanship.

Product Details

Format: Hardcover

Forward by Laird Borrelli-Persson, senior archive editor at Vogue

Contributions by Douglas Brinkley, Jay Fielden, Glenn Kenny, Lyle Lovett and Mark McKinnon